An elaborate mirrored tent sits on an unassuming patch of land simply throughout Rivers Lake from SoFi Stadium. With its Artwork Deco facade and brilliant pink carpet, the venue billed because the world’s largest Belgian spiegeltent seems stunningly misplaced within the city panorama of sprawling asphalt parking tons and low-slung beige buildings.
Known as CineVita, the 15,000 square-foot double-decker tent is the brand new house of the theatrical manufacturing firm For the Document, which for the previous 15 years has staged dwell musical revues of beloved movie soundtracks. Its opening act at CineVita is a celebration of Quentin Tarantino favorites titled “Tarantino: Pulp Rock.”
The tent could conjure fantasies of seeing a efficiency 100 years in the past — with 3,000 hand-beveled mirrors, hand-cut stained glass home windows and ornate carved wooden ornamentation — however the present’s content material is decidedly trendy. Company on the VIP cubicles ringing the venue will discover a pack of sweet cigarettes on their desk, and there’s a Royale with cheese on the menu, a wink to the burger famously referenced by John Travolta throughout his reverie about Europe in “Pulp Fiction.”
“We were immersive before immersive was a thing,” For the Document co-founder Shane Scheel says on a current afternoon within the tent. “This hybrid of music, movies and theater — all in one — and a night out.”
The solid of the present “Tarantino: Pulp Rock” performs at CineVita, a brand new 15,000-square-foot spiegeltent close to SoFi Stadium.
(Jason Armond / Los Angeles Instances)
For the Document was immersive out of necessity in its infancy, when it operated out of tiny Vermont Kitchen & Bar in Los Feliz. Scheel conceived its productions as a type of cabaret dinner theater — a spot for his gifted mates to belt out present tunes of a cinematic selection when such alternatives have been glancingly few in L.A. As a result of the area was so small, performers have been pressured to face on tables, spin on bar stools and weave by means of the gang. Its very first present was referred to as “Tarantino in Concert,” and the director himself attended with Rosario Dawson and liked it.
At this time’s incarnation of the Tarantino present is “Pulp Rock,” and options a powerful solid of singers, musicians and actors re-creating key scenes — and songs — from Tarantino’s revered canon, together with “Kill Bill,” “Inglourious Basterds” and “Reservoir Dogs.” Actor Tara Lee, solid whereas the present was in London, says that For the Document creates an extremely supportive setting for performers, a rarity within the cutthroat world of present enterprise. Within the present, Lee embodies Uma Thurman in scenes from each “Pulp Fiction” and “Kill Bill.” (Sure, you’ll see the twist and a infamous overdose.)
Tara Lee, who performs Mia in “Tarantino Pulp Rock,” revels within the circus-like ambiance of working in a spiegeltent, a mirrored tent.
(Jason Armond / Los Angeles Instances)
Working within the spiegeltent, which has a round stage in its middle and is ringed by wood tables and plush VIP banquettes, is in contrast to performing in every other venue, Lee says. There may be additionally a circus-like ambiance with further tents for meals companies and bogs.
“It feels like this show is what it was literally made for,” Lee says of the tent. “It’s taken something and elevated it 1,000 times over. It’s not just coming to a show, it’s coming to an experience — down to the fact that the food is themed and the servers are in uniform.”
Tara Lee, proper, performs Mia and Anika Braganza is O-Ren within the present “Tarantino: Pulp Rock” at CineVita, a 15,000-square-foot Belgian spiegeltent close to SoFi Stadium.
(Jason Armond / Los Angeles Instances)
Since For the Document’s humble inception, its exhibits have grown exponentially. The group moved from Los Feliz to the bigger DBA nightclub in West Hollywood, the place Demi Moore’s daughter, Rumer Willis, joined the solid. Willis had come to see the present at a earlier venue and fell in love with it, asking how she may turn into part of the act, Scheel says. Moore is now an investor in CineVita, which has raised $6 million up to now. Every investor is a producer and in addition owns a bit of the tent — a uncommon deal in Hollywood, notes Scheel.
Later, For the Document scored a residency on the Wallis in Beverly Hills, which was a welcome alternative however didn’t current the identical interactive choices that outlined a real For the Document expertise. For this reason, through the pandemic pause of 2020, Scheel and his co-creator, Anderson Davis, prioritized visualizing an idealized future for his or her firm. What they actually wished to do, they determined, was tour.
“We’ve created lightning in a bottle. How do you move the bottle?” Davis says. “It turns out you have to build something where the entire bottle can move with you.”
An ornate Belgian spiegeltent may not appear to suit the invoice at first blush, however these lavish tents are certainly constructed for the street, says Peter Goossens, president of West Coast Spiegeltents, whose firm constructed the tent, often called the Queen of Flanders. His firm creates its tents in collaboration with the Rik Klessens household, fourth-generation spiegeltent builders based mostly in Belgium.
“Spiegeltent” is Flemish for “mirror tent,” and the constructions first got here to prominence in Belgium round 1900 after they have been used as touring dance halls at city gala’s. Remarkably few of those old-world venues stay in circulation — there are solely a handful in America — though they’re much revered in Europe, the place it’s way more frequent to stumble throughout one.
Scheel and Davis flew to Belgium with Goossens to satisfy with the Klessens household. There they have been over-served a potent monk-brewed beer, Goossens jokes, and launched to a world of potentialities for his or her imaginative and prescient of a touring present.
“Our screening process when we get people to Belgium is to give them a tripel beer or two, and by the end of dinner we pretty much know everything about them,” Goossens says with a smile.
Inside Cinevita, a 15,000-square-foot Belgian spiegeltent close to SoFi Stadium.
(Jason Armond / Los Angeles Instances)
The tent that Scheel and Davis determined to fee after their journey took two years to construct, Goossens says. Members of the Klessen household hand-sewed the drapes and carved the wooden by hand.
Now that it’s utterly constructed, nevertheless, Goossens says it ought to take solely about two weeks to take down and about three to place again up utilizing a crew of 12 from each Belgium and America.
CineVita will stay in L.A. by means of the top of the yr — “John Hughes and the Brats” is subsequent on the calendar. In early 2026, the present — and the Queen of Flanders — will hit the street, stopping first in Austin, Texas, after which on to Washington, D.C. A number of exhibits will probably be staged in every metropolis, making the venue a bit like a movie show with rotating choices.
“You walk in and say, ‘This is a piece of art’,” Scheel says. “Half the reason to come out is to see this venue and how it provides such a beautiful place for our shows to really come alive.”