South by Southwest is an avenue for discovery, whether or not it’s music’s most promising up-and-comer, the most recent expertise or a soon-to-be award-winning movie. However on the 2025 De Los showcase, the best takeaway was the worth of neighborhood.
On Tuesday night time, the Mala Fama rooftop in Austin, Texas, grew to become a hub for reside Latin music as six acts shared their very own interpretations of the style. From entice corrido originators Arsenal Efectivo to Conjunto Rienda Actual’s signature norteño sax, every performer paid tribute to their closest mates {and professional} friends — lots of whom had been invited to share the stage.
The showcase kicked off with a energetic set from “El Techno” DJ Bolo. The San Diego-based entertainer spent his 30-minute set illuminating the connections between up to date reggaeton and digital music. He stated he was significantly excited to play this present, not simply because he’s performing on the identical occasion as his greatest good friend and collaborator, retro revivalist Edgar Alejandro, however as a result of they’re additionally sharing an Airbnb.
Along with being a a DJ and producer, Bolo says he hopes to start out a Latino-focused EDM label to assist signify extra rising expertise within the rising subgenre.
(Cat Cardenas / For De Los)
“I will say, the fact that he’s here just makes the experience 10 times better. To be able to experience the festival for the first time together and perform together is so much fun,” stated Bolo. “That’s what it’s about. Collaboration and connection [are] what keep me excited to keep pursuing music.”
Alejandro, the voice behind the TikTok hit “A Tu Lado,” began off his set on a tranquil be aware, taking part in his acoustic guitar whereas backed by a trumpet participant. As he completed his portion of slow-paced baladas románticas, Bolo joined him onstage to play a brand new dance monitor that they had been engaged on. That includes distorted vocal tracks and hard-hitting beat drops, their mixed type faucets into every musician’s distinctive sounds and talents.
“I’ve been in rooms where people are very closed-minded and you really can’t push yourself that much. But with homies like Bolo, we always mess around. It definitely lets us create more genuine things,” stated Alejandro, who was feeling “blessed and a little tipsy” after ending his set.
Mexican American singer-songwriter Edgar Alejandro, who usually performs a fusion of mariachi-backed románticas and salsa, is the son of two mariachi gamers.
(Cat Cardenas / For De Los)
Whereas staying collectively in Austin, the duo shared that they hope to spend their free time making new music. Bolo says Alejandro is such a quick songwriter — they might very effectively have a whole EP by Friday.
Off the sudden excessive vitality of that EDM collaboration, the following act, Midnight Navy, launched the viewers to his personal charming attraction. Behind angular shades and a trenchcoat, the multi-instrumentalist — who switched between taking part in guitar, keyboard and saxophone whereas singing — carried out a bilingual mixture of indie dream pop, fused with moments of classic rock and Chicano soul. Between unique songs like “Corazon” and “Crema,” he additionally excited the gang by taking part in acquainted favorites like Fito Olivares’ “Cumbia de La Cobra” and Malo’s “Suavecito.”
Midnight Navy, an Austin-based act, kicked off his string of 4 SXSW performances with the De Los showcase.
(Cat Cardenas / For De Los)
Shifting from the pleased marriage of Midnight Navy’s many devices, Los Sultanes del Yonke adopted the groovy efficiency with a radiating sense of quirkiness. The group’s eclectic model of cumbia punk prompted a mosh pit. At occasions, they sang in what they known as “a made-up language.” They usually seized every alternative to make one another chuckle.
Rising up within the border cities of El Paso and Ciudad Juarez, its 5 members had all crossed paths beforehand. Some are cousins, others are in relationships or have been mates since highschool. However since formally coming collectively as Sultanes del Yonke, the bandmates say their friendship has turn out to be extra familial than ever.
“This is the most care we’ve ever put into any craft that we’ve done, especially as a collective. I wouldn’t want to do it with anybody else because nothing else matters,” stated Toño Ramos, drummer and vocalist within the group. “Are there better musicians than the five of us out there? Definitely, but I wouldn’t want to play with anybody else, because these are the people that I connect with the most.”
Francisco Rodriguez, lead vocalist of trap-corrido group Arsenal Efectivo carried out in a cloud of hashish smoke on the showcase.
(Cat Cardenas / For De Los)
Arsenal Efectivo frontman Francisco “Shrek” Rodriguez punctuated every of his verses with the phrase “trap corridos.” The trio is credited with originating the fusion of narco balladry and hip-hop parts, heard within the sounds of in style música Mexicana artists like Peso Pluma and Natanael Cano. With a slicked-back bun and a thick diamond chain round his neck, Rodriguez got down to mark one other first on the earth of corridos: Earlier than performing the group’s 2024 launch, “Eternamente,” he claimed that the monitor is the first-ever corrido to make use of an Akai MPC synthesizer. He additionally welcomed his good friend, San Antonio-based artist Distinto, to sing with the band for 2 evocative songs.
Regional Mexican group Conjunto Rienda Actual ended the De Los Showcase on an lively be aware.
(Cat Cardenas / For De Los)
On the finish of the night time, the musicians of Conjunto Rienda Actual took the stage in matching sparkly jackets and tejana hats. The normal norteño sax group, which features a saxophone, accordion and baja sexto in its ensemble, closed out the showcase with deep romanticism and irresistible vitality. Inside moments of its opening track, the gang, as soon as at a standstill, started transferring in each path — {couples} had been spinning in circles, bystanders had been being pulled onto the dance flooring and the sense of neighborhood was palpable.