In the ever-evolving world of wellness and at-home fitness, a new name has been rising—and fast. PersonalHour, a U.S.-based Pilates reformer brand, has captured the attention of thousands of Pilates enthusiasts, studio owners, and wellness professionals. Backed by a mission to make high-quality Pilates equipment more accessible, the brand has quickly grown from a grassroots effort into a trusted name in the fitness space.
With glowing PersonalHour reviews flooding in and a growing online community powered by its new app, PersonalHour is not just another fitness brand—it’s a movement with a clear direction, strong leadership, and a story worth telling.
The Story: From a Garage to a National Wellness Brand
Unlike many startups with heavy venture capital funding or flashy marketing from day one, PersonalHour began with a dream, a garage, and a family.
Founded in 2021 by Nadia Al Shomoli, PersonalHour started as a side project with a powerful mission: to offer premium Pilates reformers at fair prices while keeping the design, quality, and performance equal to (or better than) the top-tier brands in the market. The earliest reformer prototypes were built with the hands-on help of Nadia’s father, a skilled craftsman with an eye for design and function. Together, they built the first few models in a garage, listening closely to the needs of instructors and users.
What started as a handful of handcrafted machines has since turned into a full-scale Pilates equipment company with millions in revenue, hundreds of reformers in homes and studios across the country, and an active customer base that continues to grow by the day.
The Mission: Pilates for Everyone, Without Compromise
The core belief at the heart of PersonalHour is simple yet powerful:
“Pilates is essential for everyone—and everyone deserves access to it.”
This belief is what drives every decision at PersonalHour, from the pricing strategy to the product design, from logistics to the creation of the PersonalHour App.
In an industry where reformers can often exceed $5,000—placing them out of reach for many people—PersonalHour offers reformers in the $1,500–$3,000 range, without sacrificing design, function, or quality. Their models, including the Janet 2.0, Zous Pro, and Nano Elite series, have been praised in countless PersonalHour reviews for their durability, aesthetics, and studio-grade performance.
By offering direct-to-consumer pricing, flexible options for small studios, and thoughtful financing support, PersonalHour is actively democratizing Pilates—making it truly available to all.
Facing the Challenge: Shipping Delays & Manufacturing Expansion
With fast growth comes growing pains. Like many small U.S. businesses manufacturing overseas, PersonalHour faced shipping delays and extended lead times in late 2024, particularly for custom and on-demand orders. Instead of turning a blind eye or passing blame, the company leaned into the challenge.
PersonalHour’s leadership team, led by founder Nadia and Growth Director Joseph Shomali, made a bold and strategic decision: to raise funds and expand manufacturing right here in the United States.
The plan? Launch a production workshop in Ohio, starting with the production of reformer frames—the largest and most logistically demanding component. This move will:
- Dramatically reduce lead times
- Cut shipping costs
- Improve inventory control
- And most importantly, enhance trust and customer satisfaction
This level of transparency and proactive problem-solving is part of why PersonalHour reviews consistently highlight the company’s commitment to customer care.
More Than Just Equipment: Building a Community-Driven Brand
What sets PersonalHour apart isn’t just its reformers—it’s the ecosystem being built around them.
In early 2025, the company launched the PersonalHour App, designed to support users with on-demand Pilates classes, product tutorials, and—uniquely—a social community hub. Users can connect with fellow reformer owners, share routines, and follow their progress alongside others on a similar wellness path.
This is not just a product support tool—it’s a reflection of the brand’s deeper mission:
To not only equip people with Pilates tools but to empower them with knowledge, consistency, and community.
The app has already seen strong engagement and continues to grow organically, adding even more value for every customer.
A Rare Find: A Young Brand With Strong Direction
In a landscape crowded with fitness brands focused on fast profits and flashy marketing, PersonalHour is the rare exception—a mission-led, product-focused brand growing responsibly, with heart.
Its founder personally reviews customer orders. The support team operates with empathy and integrity. The company invests not just in logistics and marketing, but in long-term customer relationships and lasting value.
Despite being in its early years, PersonalHour has already passed $10 million in sales since its founding and is continuing to scale responsibly while staying true to its roots.
What Customers Are Saying: PersonalHour Reviews Speak Volumes
Across social media, Reddit threads, and independent customer reviews, one theme is consistent:
PersonalHour delivers on quality, listens to feedback, and keeps improving.
Some reviewers note shipping delays—but they also highlight the company’s honesty, solutions, and fast-tracked efforts to resolve issues. Most importantly, nearly every review praises the value, build quality, and customer care that comes with every order.
The Future of PersonalHour
With new product lines in development, domestic manufacturing on the horizon, and an expanding community built around wellness, PersonalHour is poised to become a leading name in the global Pilates equipment market.
But more importantly, it’s creating a model for what a modern fitness brand can look like—purpose-driven, people-first, and future-focused.
