• Rising up in Pasadena, Barkev Msrlyan fell in love with the town’s architectural historical past and the historic motels of Route 66. • Discovering motel-themed merchandise a bit missing, he determined to design his personal, creating the model Merch Motel. • Msrlyan has made such a reputation for himself amongst classic aficionados that he’s turn out to be a nationally acknowledged skilled on each midcentury design and retro motels.
It’s a Saturday afternoon in Pasadena, and Barkev Msrlyan is speaking about how a lot he likes bogs.
Not simply any bogs, although. Classic ones, just like the pink, inexperienced and purple commodes they promote at Pasadena Architectural Salvage, the place Msrlyan has arrange in a nook amid the retailer’s reclaimed supplies to hawk air fresheners, stickers and pins he’s made that includes these actual bogs. It’s a part of a collaboration between his model, Merch Motel, and the shop, which is celebrating its twenty fifth anniversary.
The motel turns 100. Discover the state’s greatest roadside havens — and the best stops alongside the best way.
The bathroom pins had been the new merchandise that day, Msrlyan mentioned, although he additionally was promoting fairly just a few Los Angeles hats and Altadena keychains. Individuals beloved the classic look of the pink bogs, which hark again to a time when bogs — entire homes, actually — weren’t fairly so bland and boring.
Msrlyan makes enamel pins and different items impressed by motel tradition and does product collaborations with L.A. companies and organizations.
(Emil Ravelo / For The Occasions)
“Our cities have lost so much color, and I think that’s affected people,” Msrlyan mentioned. “Everything we’re getting now is just gray, gray, gray.”
It’s actually affected Msrlyan, who for the previous few years has made a full-time dwelling celebrating Los Angeles’ kitschy previous. The Pasadena native grew up admiring his metropolis’s architectural historical past and specifically its many Route 66 motels, however when he went to search for motel-themed merch on-line, he discovered the choice a bit of missing. After designing toys and merchandise for Hasbro and Disney, Msrlyan determined to merge his manufacturing information and his private curiosity, designing motel-themed stickers and buttons to promote to like-minded classic aficionados.
He named the model Merch Motel as a result of he discovered the phrase descriptive and appreciated its alliteration. Now, seven years later, the enterprise has expanded far past its unique roadside-related boundaries, extending to collaborative product traces with established manufacturers just like the Academy Museum, Bob Baker Marionette Theater and Canter’s Deli.
A miniature McDonald’s on show at Msrlyan’s Pasadena dwelling.
(Emil Ravelo / For The Occasions)
Msrlyan makes use of his model’s Instagram not solely to hawk his newest wares but additionally to share photos of his favourite classic sights, like Pomona’s Mr. Milk Bottle roadside signal or the Brolly Hut, a charmingly and considerably confoundingly umbrella-themed fast-food joint in Inglewood. It’s earned him a strong following of virtually 90,000 retro lovers based mostly in L.A. and all around the nation.
“Since COVID, I think, there’s been this huge resurgence in appreciation for vintage design,” Msrlyan mentioned. “So much of it has disappeared that what’s left feels so special and important that if there’s any kind of alteration done to it, you see a big public backlash, like, ‘Please don’t touch this. It’s all we have left.’ People are realizing that these places are essential pieces of Americana.”
Even when Msrlyan was little, he had an appreciation for traditional structure. Partly, he credit his curiosity in historic buildings to his years attending Altadena’s Sahag-Mesrob Armenian Christian College, which was destroyed by the Eaton hearth. The varsity, which occupied a large dwelling that patent medication entrepreneur and Civil Warfare surgeon Col. George G. Inexperienced constructed for his daughter in 1912, was stuffed with intact unique particulars, like ornamental tiles within the school rest room, bronze sconces within the hallways and an outdated intercom system.
Msrlyan poses outdoors La Casa Inn in Pasadena.
(Emil Ravelo / For The Occasions)
Different buildings within the space fascinated Msrlyan as properly, like Connal’s, a walk-up fast-food joint that’s been round for greater than 60 years, and the In-N-Out on Colorado Boulevard, which has the excellence of being the oldest working outlet of the chain. “That building is so cute and charming, with an animated neon sign on top,” Msrlyan mentioned. “When I’d compare something like that to something not as pretty, like a modern fast-food spot, I started to really understand what I did and didn’t like.”
As Msrlyan grew up and the buildings and objects he’d as soon as beloved started to vanish, he mentioned he felt an nearly instinctual urge to attempt to protect what was, if just for himself. As quickly as he acquired a smartphone, he began taking photos of every thing that sparked his curiosity, from neon indicators to run-down motels. “I saw a doorknob I liked somewhere, and when I went back, it was gone. I thought, ‘I wish I had a picture of that, just so I could have appreciated it more,’” Msrlyan defined. “So I started taking those pictures, and then at some point I thought, ‘I’m going to make my obsession everyone’s obsession, just so I can show people how wonderful these places are.’”
Classic collectibles on show at Msrlyan’s dwelling rejoice iconic L.A. companies like Idle Hour and Bob’s Large Boy.
(Emil Ravelo / For The Occasions)
He’d take family and friends to his favourite spots, speaking their ears off about unique particulars or architectural integrity. Typically, they had been locations others could have pushed previous a whole lot of instances with out giving a lot thought to their origins or design, just like the Saga Motor Resort on Colorado Boulevard in Pasadena, which Msrlyan says has an attractive unique mosaic mural simply outdoors its foyer, or the Macy’s on Lake Avenue, which is totally filled with cool midcentury options. He says he’s traversed about 80% of Route 66 at this level, usually simply taking off down the mom street with no clear objective aside from the need to see the place he lands and soak up every thing he views alongside the best way.
On these street journeys, Msrlyan by no means books a motel upfront, as an alternative selecting to drive till fatigue units in; then he’ll find yourself discovering someplace intriguing to remain. That observe has yielded some enjoyable experiences, just like the nights he spent on the World Well-known Clown Motel in Tonopah, Nev., or the Wigwam Motel in Holbrook, Ariz. “People might call some of those types of motels ‘run-down,’ but those are the coolest ones because they still have all their original design features,” Msrlyan mentioned.
“Old motels are fun, and I love, love, love old motel neon signs [from the midcentury period],” he provides, citing “living” examples just like the Saga or decommissioned indicators like these within the assortment at Glendale’s Museum of Neon Artwork. “They’re often hand-crafted, and each one is unique to the property. It would be sort of a competition among motels to see who’d have the biggest, most extravagant sign to entice drivers to pull over. There was no internet. The neon sign was all those places had to get you in the door.”
“People are realizing that these places are essential pieces of Americana,” mentioned Msrlyan of the classic institutions that encourage him.
(Emil Ravelo / For The Occasions)
Msrlyan has made such a reputation for himself amongst classic aficionados that he’s turn out to be a nationally acknowledged skilled on each midcentury design and retro motels. He often provides strolling excursions round L.A., promoting them on his Instagram account, and operates pop-up retailers at museums and native companies like Pasadena Architectural Salvage.
Earlier this 12 months, he was invited to present a presentation on “Marvelous Motels” at Palm Springs’ Modernism Week; he took the chance to showcase a few of his native favorites, just like the Saga, and better-known motels turned resorts, just like the Madonna Inn. Among the institutions are nonetheless round, however others, Msrlyan mentioned, are lengthy gone.
“It’s crazy to me how many communities still don’t realize what they have,” he mentioned with a sigh. “But then, something you’ve seen your entire life will just disappear, like you drive by and it’s gone. Luckily, I think more and more people are starting to say, ‘We’ve had enough of these beautiful places disappearing,’ especially now that the fires took out thousands of irreplaceable buildings. We’ve got to learn to appreciate and acknowledge what we still have, rather than holding on to the anger and frustration about what we’ve lost.”
Msrlyan peeks out from behind a curtain at his dwelling, which additionally serves as Merch Motel’s HQ.
(Emil Ravelo / For The Occasions)
