Princess Gollum wears Duran Lantink gown, Maison Margiela sneakers, Pimples Studios sun shades from Rocotito Archives, Justine Clenquet jewellery, nails by Carolyn Orellana.
Nearly each time Princess Gollum leaves her house, she’s shielded from the skin world by her favourite Rick Owens Hollywood Kriester lenses. Whether or not she’s taking a enterprise assembly or operating errands, the multi-hyphenate mannequin prefers to maneuver via the town like “a rock star in hiding,” with the goggle-like shades dominating the vast majority of her face.
“I’m very free to look anywhere I want and not have to make eye contact,” she says. “I can get kind of shy outside, but [with these shades], I role-play almost.”
She’s at all times gravitated towards funky-shaped and oversize frames. This pull towards the ultra-modern and eclectic aligns with how Princess Gollum presents herself on-line. With piercing eyes, an ever-changing haircut (teensy microbangs, a quasi-skullet, dip-dyed wigs) and a largely black avant-garde wardrobe, she comes off as an otherworldly, experimental siren.
Princess Gollum is Josephine Lee’s web alias. She created it when she was 23 years outdated (she’s now 33) as a technique to bridge the hole between two reverse ends of her identification: her princess-like tendencies and her “darker, more complicated” facet.
“It captures two parts of me that I had a really hard time making into a whole,” she says. “It’s my attempt to kind of merge both of those personalities together and make peace with both of them in a fun, visual way.”
It’s not that she lives her day-to-day life as this on-line moniker, however the identify permits her to freely categorical a extra excessive extension of her persona. It’s why she felt liberated to create the fake world of Gollum Corp Enterprises, for which she poses in company workplaces with pushpins tacked into her acrylics and jams a ruler and scissors into her updo. It’s why she will unabashedly pose carrying fangs or Whats up Kitty face paint on her Instagram grid. But it surely’s additionally how she presents on this planet of modeling, hooked as much as wires, contorting her physique to emulate a snake and sprawled throughout a hospital mattress. Her spirit stays darkish, but whimsical — captured via the best way she friends right into a digicam’s lens or the best way she artfully tilts her head.
Monsoori over skirt, Fendi belt as high and heels from Rocotito Archives, and sun shades by JiaHao Peng
“I still dress like myself, but now I know what I like. I like to experiment within those bounds. It’s just not as experimental as it used to be,” says the mannequin.
Past modeling and sustaining a web-based following, the Princess Gollum ethos has acted as a car for her “slasher” way of life, which means she has her palms in lots of inventive pots. Through the years, she’s labored as a DJ, jewellery maker (below her model Spit Snot) and a visible artist, dealing largely with multimedia initiatives. Up till just lately, she put full-time modeling on maintain to give attention to Blip, a nicotine substitute model she co-founded.
“I move through life very organically. I’m not much of a future planner,” she says via a Zoom name on an unusually gloomy summer season afternoon. She wears a black, rhinestoned Kuromi tee along with her blue contacts, providing a pop of coloration in her white-walled residence. “This new setup has given me a better balance of everything. I still am in survival mode, but my mindset has changed. What fuels me is the want to make the best thing, and now I’m not chaotically trying to do everything anymore.”
On this new vein of life, she feels her model evolving. Throughout her 20s, Princess Gollum remembers going all out and pushing each look to its limits, from her well being goth part to rocking a mohawk. She doesn’t remorse any of it — apart from dyeing her hair orange, she confesses. These days, she finds herself taking dangers on a a lot smaller scale.
Monsoori sleeve as gown, Chanel chook cage bag pre-fall 2020 from SPR, heels from Rocotito Archives, Dieabaddie from indietoy.
Marc Jacobs for Louis Vuitton the New Age Traveller Spring/Summer season 2010 bag from Pechuga Classic, Vivienne Westwood Spring 2009 heels from Pechuga Classic, and Mogols charms from indietoy.
“I still dress like myself, but now I know what I like. I like to experiment within those bounds. It’s just not as experimental as it used to be.” She recollects having a candid dialog with a pal just lately the place she posed the query: “Do I dress boring now?”
However no, Princess Gollum doesn’t assume “boring” is the correct phrase. She thinks “refined” and “comfortable” are a greater match. If something, this newfound model has allowed her to decorate with ease, together with in terms of eyewear.
“In the last 10 years, I have really learned what’s going to fit my face, and I fall in love fast,” she says. Proper now, her assortment largely consists of ‘90s Moschino, Oakleys (for her “basic” needs) and rare vintage finds. Whenever she’s on the hunt for a brand new pair, her first cease is the Rose Bowl Flea Market the place she finds Allyn Scura, a neighborhood vendor, who customizes classic frames. Out of all of the pairs she’s bought from Scura, Princess Gollum treasures her customized, bat-winged prescription pair essentially the most.
To Princess Gollum, sun shades are the ultimate contact that may make or break an outfit all whereas functioning as a key piece of armor. In hiding her eyes behind these immense lenses, she fights off undesirable power exchanges and unsolicited stares. She finds her most treacherous battleground to be none aside from luxurious grocer Erewhon. “Everyone is always just checking each other out. But I’m shy. I just want to get my smoothie and go.”
Diesel jacket skirt and bag, Azalea Wang sneakers, Versace sun shades from Rocotito Archives, Conzai charms from indietoy, and nails by Carolyn Orellana.
“It captures two parts of me that I had a really hard time making into a whole,” Princess Gollum says. “It’s my attempt to kind of merge both of those personalities together and make peace with both of them in a fun, visual way.”
Rising up in numerous Los Angeles and Orange County neighborhoods, Princess Gollum has encountered all types of sun shades wearers. There was that one actually cool lady in highschool who wore Ray Ban Wayfarers and carried a Chloé purse. There have been the athletes who wore their Oakleys religiously. And as she began to bask in elements of L.A.’s nightlife, she seen how many individuals saved their glasses on all evening. To her, there’s just one occasion the place nighttime frames could be acceptable.
“It’s only OK during a bender or when you’re way too wasted and you don’t want to get caught. And you’re stumbling around at CVS looking for a hangover cure before you go home.”
She begins to snort about these messy moments the place sun shades aren’t a luxurious, however moderately a necessity. On this flash of shared laughter, it turns into clear what each sun shades and the net moniker provide to the artist. They provide her the room to decide, whether or not she’s defending herself from obvious strangers on the road or the net lots.
Princess Gollum will select when she needs to share her cutting-edge outfits with the world or preserve them to herself. Some mornings she’ll neglect her coloration contacts and rock her pure brown eyes. She’ll determine which inventive shoots to be part of and preserve her future targets near her chest. Even then, she’ll decide when’s the correct time to be caught below the fluorescent CVS lighting, darkish shades absolutely intact.
Justin Moreno high and skirt, Chanel Spring 1994 sneakers from Rocotito Archives
Images Kaio CesarStyling RonbenFashion course Keyla MarquezArt course Jessica de JesusTalent Princess GollumMakeup Dennese Rodriguez HermosoHair Nathan UnceProduction Cecilia Alvarez BlackwellPhoto assistant Gabriella MirandaStyling assistant Ariel MonroeNails Carolyn OrellanaFlorist JiaHao Peng
