The UEFA Champions League has entered the quarter-final phases, and the remaining eight groups combating it out for the well-known previous trophy are all repping crypto firms.
The likes of Arsenal, Aston Villa, PSG, and Inter Milan have all inked a cope with Socios.com, whereas crypto exchanges Coinbase and Bitpanda are sponsoring Borussia Dortmund and Bayern Munich, respectively.
On Tuesday, Arsenal beat Actual Madrid 3-0, knocking them out of the league. Liverpool additionally exited the event after dropping a penalty shootout 4-1 to PSG on March 11. Tonight, at 5pm ET, you’ll be capable to catch Barcelona in opposition to Borussia Dortmund and PSG versus Aston Villa.
Right here’s a chart of the remaining groups and the crypto sponsors you’ll see throughout the quarter-finals. You may also take a look at the crypto sponsors throughout the complete roster of groups beneath.
This event was beforehand sponsored by crypto change crypto.com, which was the Champions League’s first-ever official crypto sponsor. Moreover, 23 of the 36 taking part groups on this yr’s cup have some type of crypto sponsorship.
These collaborations embody buying and selling web sites, crypto exchanges, and fan token platforms. Crypto.com’s scrapped 2022 sponsorship cope with UEFA was price $495 million, however this yr’s sponsorship prices stay undisclosed.
Earlier analysis from Protos indicated that soccer is without doubt one of the hottest sports activities for crypto corporations to sponsor, together with motorsports and eSports.
