NEW YORK — The celebrities got here out for FireAid and so did wallets — the large profit live performance final week to boost cash for these affected by the devastating Los Angeles-area wildfires is anticipated to boost greater than $100 million.
Over 50 million viewers streamed the over six-hour live performance Thursday on 28 broadcasting and on-line retailers. The cash raised consists of ticket gross sales, sponsorships, merchandise gross sales and donations from the general public, together with $1 million from the band U2.
The present featured performances from Southern California artists like Billie Eilish, Katy Perry and the Pink Sizzling Chili Peppers. Greater than 30 artists carried out between two Los Angeles venues, the Intuit Dome and the Kia Discussion board.
Each greenback raised through the live performance was matched by L.A. Clippers proprietor Steve Ballmer and his spouse, Connie. That matched quantity is included within the $100 million whole. The Clippers additionally offset the prices of placing on the present.
The cash might be used to help the Los Angeles area’s instant wants and long-term restoration. Organizers say fundraising is ongoing they usually anticipate to make their first grants by mid-February.