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Paula’s Alternative has named skilled rugby participant and Olympian Ilona Maher as its first-ever model ambassador. As a part of the pairing, the duo will collab to launch the extremely anticipated Professional-Collagen Peptide Plumping Moisturizer ($49). The brand new addition to the medical skin-care line’s peptide assortment will likely be accessible in January.
“Paula’s Choice has always been about empowering people with science-driven, effective products and knowledge,” stated CMO Tina Pozzi. “Ilona’s passion for excellence and her fearless approach to challenges mirror the high-performance ethos that defines our brand. We couldn’t imagine a better partner to launch this active-powered moisturizer.”
In her new function, Maher will function a “Skincare Coach.” Speaking through social media, the highest athlete will present suggestions, methods and insights into how she takes care of her pores and skin. Via her Pep Talks, she will even share “empowering messages to the forefront, offering her audience practical advice on how they can achieve radiant, healthy skin—whether they’re competing in sports or simply living life to the fullest.”
“Paula’s Choice Peptide Moisturizer is a game-changer for me,” stated Maher in a launch. “It’s packed with actives that perform as hard as I do. It gives me the confidence to tackle anything—on or off the field.”
The brand new moisturizer is designed to ship long-lasting hydration, all whereas selling collagen, elastin and protein manufacturing. Like the opposite merchandise within the assortment, the moisturizer is powered by a potent peptide advanced that helps restore the pores and skin’s look and enhances its resilience.
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