InStyler Brands’ CEO leans into America’s community programs with sports figures as the representative of the brands’ female customer base; expands offerings in hair styling and skincare, partners with major retailers; prepares launch of InSpyre ambassador movement
Washington D.C. (Source information by EIN Press wire) – The recently formed InStyler Brands, a conglomerate of pro, at-home, and celebrity hair device brands including Flower Hair Tools by Drew Barrymore and its signature InStyler Rotating line, marks its 15th anniversary this year with new products, retail partnerships, global expansion, and a new take on social impact programs.
With new innovative products and programs, InStyler Brands expands its footprint in the health and beauty space. The company came into 2023 having orchestrated strategic developments and partnerships with industry giants like Anthropologie, Giftpack, Zola, Sephora and Nordstrom. This expansion includes partnerships with newly innovative platforms like Rebecca Oystila’s Boka.co as well as a unique partnership with the The Ritz Carlton.
InStyler Brands now actively contributes to impact initiatives, sponsoring events like Asian Hollywood’s Unforgettable Gala and the Atlantic City Boxing Hall of Fame to support celebrity sports personalities such as hall of fame boxer Shannon Briggs and NBA star turned coach, Daniel “Booby” Gibson, to support initiatives that uplift our community’s youth like Champ Wireless and Shooter’s U Talent Camp, respectively. Fugardi commented “There can always be a greater focus on bringing resources to those who don’t inherently have it at their fingertips.”
Fugardi brings a career of supporting opportunity communities and after some unconventional partnerships with pro sports figures, he is now a beauty CEO who drives female representation in male-dominated programs known for strengthening the growth of America’s young adults. He soon brings on the team Jamillia Lawrence, a professional her stylist who also recently become the first woman boxer to be inducted into the Atlantic City’s Boxing Hall of Fame. “It’s our responsibility to aid emerging groups during their formative years and part of it is gathering and weaving positive assets into culture. This is why I push sports stars to collaborate, and I’ve seen the difference firsthand. Ironically, I just met with rapper BG TJAYSKII, who told me the messages behind his lyrics have shifted from being inspired by Shannon Briggs! The Champ was a voice that led him to be more true to the constructive messaging he has always cared much more about: seeing people win. And so it continues on to the next life…”
For its core audience of avid hair lovers, InStyler Brands is soon to release its new products that focus heavily on hair health. New releases will also include the first stages of an expansion into the skincare space, with Fairiche: a luxury Korean made skincare line led by skin care formulation pro, Vicki Nguyen.
The new products all come circa the launch of a new InStyler social media driven experience that intends to further unlock the positive power available to influencers. Called InSpyre, this aspirational affiliate program will launch with an entrepreneurial focus on both up-and-coming and established hair enthusiasts, accompanied with participation driven profit. You can find this platform that is made exclusively by some of your favorite hair experts coming into Women’s Appreciation month.
Finally in a similar empowering series that highlights breakthrough talent, “Stellar Angelenos”, InStyler first recognizes its own head of operations, Arin Meyer. Named the company’s 2023 MVP, Meyer is given two awards and is applauded for being a community role model who embodies the brand’s ethos as a highly principled & respected executive. When asked to comment on her vision for the company, Meyer stated: “As a company we are pressing toward being the go-to brand for education, regardless of hair type. Operationally, we are becoming more agile with focused product dev squads and a domestic configuration that is both lighter and capable of servicing all channels globally.” Meyer has become known for her operational prowess, strategic mind, and aggressively driving the company’s recent transformation.
About InStyler Brands
As creators of the Original Rotating Iron creators and leaders in hair tool innovation, InStyler Brands designs advanced tools with superior technology, delivered through celebrity licenses and household retail & hospitality names. The innovation team obsesses over details that amount to significant changes to help create hair styles in half the time, get beautiful long-lasting looks with incredible shine, and keep hair healthier than ever while using hot tools.
This division of InStyler was founded in 2020 as a partnership with Drew Barrymore and as an extension of her FLOWER lifestyle brand. As an actress, daytime talk show host and mother of two, Drew Barrymore lives life on-the-go. This is why FLOWER Hair Tools were designed by the InStyler team for quick and easy hair styling, making an amazing hair day minutes away. Not only are these tools functional, Drew made it her personal mission to make these tools beautiful enough to sit on your bathroom counter.
More information can be found at www.instyler.com