Coleen is spouse of former England footie skipper Wayne Rooney
Coleen Rooney is being intently monitored by ITV as a possible rising star in TV presenting, significantly in advertiser-funded programming, attributable to her relatability, sturdy social media affect, and confirmed attraction with the general public.
Her time on I’m a Superstar is seen as a testing floor for her potential to develop into the subsequent main ITV persona, akin to Holly Willoughby.
ITV is eyeing her for profitable internet hosting roles and exhibits backed by advertisers who worth her capability to drive shopper developments (the “Coleen Effect”).
A TV insider stated: “She has over a million followers on Instagram alone, and most of them scan her pictures and observe everything she wears and buys.
“But Coleen has the girl-next-door charm of someone like Holly to connect with millions of ordinary shoppers in a way that few other stars do.
“But they’ll also be watching her time in the jungle to see how she fares and just what the public reaction is to her.
“There are vast sums of money at stake with the deals for the new batch of ITV shows which they are considering her up for.”
Mum-of-four Coleen, spouse of former England footie skipper Wayne Rooney, previous work in tv and her profitable Disney+ documentary have additional bolstered her credentials, making her a robust candidate for future ITV initiatives like panelist roles or headline exhibits.
It was an enormous hit for the streaming platform.