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Jule Campbell, 96, Dies; Architect of the Sports Illustrated Swimsuit Issue

jule campbell 96 dies architect of the sports illustrated swimsuit issue
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But Ms. Campbell was not ashamed, and she wasn’t cynical about her mission. She did not feel her work was gratuitous or sexist, and she worked hard to make sure it wasn’t, said Jill Campbell, her daughter-in-law, who is making a documentary about her.

“I’ve been attacked a few times,” Jule Campbell told a reporter in 1990. “But I have a family. I’m a career person, and I care about women. I just wish women would talk to me and knew how much I censor shots. I’ll walk in front of a camera when there’s a shoot taking place that I don’t like.

“We don’t exploit women, and that’s why we’ve survived.”

Jule (pronounced “Julie”) Jeanne Gallina was born on May 15, 1926, in New York City. Her father, Jules Gallina, was a manager in the hotel industry; her mother, Madeleine (Saunig) Gallina, was a dressmaker and, after Jule’s birth, a homemaker.

Jule grew up in Chicago, in Grosse Pointe, Mich., and on her family’s farm in Flemington. She attended Stephens College in Columbia, Mo., where she studied psychology, and the Journalism School at the University of Missouri, where she studied advertising. In 1956 she married Ronald Neil Campbell, who would go to be a longtime art director at Fortune magazine.

In addition to her granddaughter, Ms. Campbell, who lived in Flemington, is survived by her son, Bruce, and a grandson, Graham. Her husband died in 2015.

In 1996, Ms. Campbell retired, after a 31-year reign as the producer of what by 2013, according to Forbes magazine, would total an estimated $1 billion in revenue. Tyra Banks graced her last cover; she was the first Black model to do so, though she shared it with a white Argentine model named Valeria Mazza.

As for the years of obloquy, Ms. Campbell told a reporter, half-joking: “I think it’s been accepted. There are no more letters, and sometimes I wonder what I’ve done wrong.”

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