LAFW has had the status of being the underdog of vogue weeks in world cities, however its president, Ciarra Pardo, is concentrated on creating a brand new legacy. L.A. deserves one thing of its personal that’s reflective of its relationships and needs, says Pardo, whose firm N4XT Experiences acquired LAFW in 2022. “What it hadn’t been doing was really celebrating Los Angeles,” Pardo says of vogue week’s previous, pointing to a brand new type of programming that’s reflective of vogue’s relationship to the rising variety of tech and sweetness firms transferring into L.A., and town’s sustainable aspirations. There’s additionally an vitality that feels much less rooted in custom than in transferring towards openness and experimentation.
“We really support our designers and brands to have a more free-flowing approach, so they don’t have to go by traditional means whatsoever,” says Pardo. “They can show in a traditional runway format, they can show in a presentation, they can do incredible pop-up activations.” Manufacturers together with Rio, Personal Coverage, Priscavera, Theophilio, 424 and Ed Hardy participated in a lot of reveals, pop-ups and occasions all through the week. Photographer, artist, musician and diva Tyler Matthew Oyer and I popped across the scene, the place Oyer captured moments backstage and on the runway that reverberated with warmth and intimacy.
Nike Sport X Type Studio
The Nike Sport X Type Studio celebrated a brand new Nike assortment, and featured the marketing campaign images, shot by Thalía Gochez, all through the area.
The Nike Sport X Type Studio, artistic directed by Picture’s vogue director at giant Keyla Marquez, served as a comfortable touchdown spot throughout the week, billowing with printed organza and metallic curtains, and the enveloping aroma of a Diptyque Oud candle filling each nook of the room. The area was created in celebration of a brand new Nike assortment, with marketing campaign images styled by Marquez and shot by Thalía Gochez assembly you as quickly as you walked in. It featured a styling suite, the place Marquez styled particular visitors and athletes within the new assortment, together with customized items she made in collaboration with Sailor D. Gonzales and Rusty Reconstructed. There have been three workshops led by artist and jewellery designer Georgina Treviño, and for the remainder of the week LAFW attendees could possibly be noticed with the pierced Nike baggage and footwear they made below her steering.
The Nike Sport X Type Studio was artistic directed by Picture’s vogue director at giant Keyla Marquez.
On Thursday evening, the Nike Sport X Type Studio hosted a celebration the place Elias Lopez, a.okay.a. Niño Genesis, DJ’d and I skilled essentially the most insane charcuterie board — no, charcuterie desk — I’ve ever seen in my life. (I put a complete persimmon in my purse for later — shout-out persimmon season.)
Nike’s Bob Dominguez with Spencer Christovale and Dime Jones.
Lex Orozco-Cabral and Peter Ilic.
Isaías Cabrera, Jessica Kao and Keyla Marquez.
The suite featured customized items made in collaboration with Sailor D. Gonzales and Rusty Reconstructed.
Ed Hardy
As somebody who regards “quiet luxury” as a type of plague (I’m bored!) — additionally as somebody whose childhood was punctuated by paparazzi images of early aughts celebs carrying printed and bedazzled Ed Hardy T-shirts, trucker hats and denims — I used to be excited for this deeply L.A. second. Y2K has been right here and is on the precipice of leaving once more (let’s be trustworthy) so why not lean into it heavy one final time? The garments have been what you’ll count on in one of the simplest ways attainable: Traditional Ed Hardy, with a twist on silhouette that felt extraordinarily of the second (possibly as a result of this second and 2004 are type of the identical second, culturally talking). The runway opened with the Yeah, Yeah, Yeah’s “Maps,” my low-lift karaoke tune perpetually, and featured tops made fully of Ed Hardy patches, low-rise embellished pinstripe pants and boxing shorts dancing with tassels up the aspect. The delulu a part of my mind stored ready for Lindsay Lohan or Nicole Richie to be the fashions closing the present. That didn’t occur, however I did spot musician Pete Wentz within the crowd together with Leah Kateb from “Love Island.”
Backstage at Ed Hardy for LAFW.
A deeply L.A. Y2K second.
Ed Hardy artistic director Kevin Christiana.
Theophilio
Gazing upon the fashions strutting closing appears on the best ground of the W Resort, with Hollywood Boulevard and the hills twinkling within the background, felt like a becoming reminder of the place we have been in area and time: L.A., the long run.
The room was clearly thick with plenty of love and anticipation for Theophilio’s at all times sensual, elegant and typically irreverent imaginative and prescient.
Theophilio artistic director Edvin Thompson.