The final 12 months have been stuffed with firsts for the De la Rosa brothers, higher referred to as the musical trio Latin Mafia.
In April, the Mexico Metropolis natives carried out for the primary time in the USA on the Coachella Valley Music and Arts Pageant in Indio. In July, the band signed with Puerto Rican reggaeton label Rimas Leisure, making Unhealthy Bunny its label mate. In October, the trio launched its debut full-length file, “Todos Los Días Todo El Día.” Now, the brothers are on their inaugural U.S. tour., a 17-stop trek that kicked off Jan. 22 with a sold-out present on the Hollywood Palladium.
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Earlier than taking the stage on the famed L.A. venue, twin singers Milton and Emilio, who’re 22, and producer Mike de la Rosa, 24, discovered themselves in line at Erewhon’s scorching bar. As they indulged within the high-end grocer’s buffalo cauliflower and browsing L.A.’s boutique outlets, they weren’t nervous in any respect. Confidence is one thing that has marked their rise to fame.
“We all had a similar mindset. We had a feeling music was going to work out for us,” mentioned Mike de la Rosa. “But it still does feel like a dream come true, because you never really know.”
Latin Mafia‘s Mike de la Rosa, Emilio de la Rosa and Milton de la Rosa.
(directony)
The siblings have always bonded over making music, but it wasn’t till the COVID-19 pandemic that they determined to take it extra critically. Like lots of their adolescent counterparts, they turned to TikTok as a inventive outlet. Their earliest movies embrace behind-the-scenes of their genre-blending course of and remixes of well-liked Latin songs with new lyrics. Their constant posting resulted in a small following. In flip, their early singles, just like the dreamy Latin pop monitor “Julieta” and the digital “No digas nada,” had a ready-made viewers.
It wasn’t till “Julietota,” a reggaeton monitor that builds on the final 30 seconds of “Julieta, ” that the Latin Mafia’s movies started to surpass 1,000,000 views. With the perreo-driven track, the band members cracked the algorithm. Earlier than lengthy, they have been collaborating with fellow Mexican pop singer Humbe on “Patadas de Ahogado.” The breakout 2023 sentimental ballad has been streamed 200 million instances on Spotify, making it Latin Mafia’s hottest track to this point.
With these back-to-back hit releases, the trio started to promote out arenas in Mexico and carry out at music festivals within the nation — all with no full-length mission to its identify or file label backup. The brothers’ sound, which dabbles in genres like pop, R&B and Latin entice, helped set them aside from different música Mexicana acts.
“I don’t think we are always making something different. We live in a time where everything has already been invented,” Milton de la Rosa mentioned of Latin Mafia’s influences. “We’re just trying to do something we love in our own way.”
They continued to comply with these sonic instincts with the making of “Todos Los Días Todo El Día.” As a turning level for the rising trio, they elevate their sound by turning their early bed room pop-esque fashion right into a extra refined, experimental reflection of themselves.
“I always say when you just listen to music, sometimes it will only be sad,” mentioned Emilio. “But you can feel it when you can say something, when you can understand it, when you can give a part of yourself to the ones that are listening to you — that’s when it becomes real.”
Mike credit this means to a collection of “happy accidents.” Drawing from their collective experiences with nervousness, melancholy and heartbreak, they are saying they prioritize uncooked emotion and trusting their intestine emotions of their inventive course of.
Throughout the making of the album, the twins say they’d run circles across the studio as Mike performed totally different drums. Chasing one another from one finish to the following and leaning into the youthful power of their early 20s, they recall coming to a halt at any time when Mike’s drums resonated with them. Huddling round him, the brothers would start brainstorming what sounds might mix collectively or what feeling the monitor was stirring.
“We want to have fun while making music. There’s no certain way to make music. We just play around, and if it sounds good, we chase it. There are moments in the studio where all three of us are doing something wrong,” mentioned Milton. “For some reason, it sometimes ends up sounding good.”
Latin Mafia — Mike de la Rosa, Emilio de la Rosa and Milton de la Rosa.
(directony)
The album’s opening monitor, “Siento que merezco más,” units the tone. It introduces the brothers’ means to shift gears inside a singular monitor, taking listeners to Mexico Metropolis with a distorted pattern of town’s avenue organs, infusing moments of a dejected ballad with an angsty punk feeling and invoking flashes of an digital storage manufacturing. From the piano-backed entice beat on “Nunca he sido honesto” to the sudden rumbling synth on “Vivo si me exiges” and the peaceable harmonies on “Me estoy cayendo,” the file succeeds in following Latin Mafia’s unpredictable components of stark switch-ups and evocative lyricism.
Critics instantly embraced “Todos Los Días Todo El Día,” which appeared on many better of Latin music in 2024 lists.
For the De la Rosa brothers, “Todos Los Días Todo El Día,” is a tribute to an important individuals of their lives — their household and associates. Its ultimate monitor, “Tengo mucho ruido,” ends with the voice of their aged grandma. Because the echoing synth wanes, she blesses them and desires them security.
“We wanted to be able to listen to her voice over and over again,” mentioned Milton. “Music is made for memories. It’s made to freeze moments in time and bring color to these memories. My biggest fear is forgetting, but I know our music will always be here to remind me over and over of all the people I love.”
Now, each their grandma and her “muchachitos tramposos” can discover peace within the album’s ultimate notes.