Momofuku Chile Crunch Trademark 45920 s1440x995

Momofuku backs down from defending its 'chile crunch' trademark after outcry by small businesses

Momofuku, a food and restaurant brand started by food mogul David Chang, said it won’t defend its trademark on the name “chile crunch” after it sparked an outcry by sending cease-and-desist letters to other businesses using the term.

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