The NFT market has seen some intense growth in the past few months with a large number of new NFT collections and NFT artists entering the NFT market- one of them being NFT QUEEN.
Back in September 2021 when the NFT market was at the beginning of its exponential
uprising, a young Swedish artist named Malin Eklund decided to enter the NFT space for
the first time as an NFT artist. With a background in traditional drawing and oil painting,
shifting her artwork into digital form and creating NFTs (nonfungible tokens) was a new
chapter in her artistic carrier. It wasn’t long before she realized what immense potential
that lies in the NFT market and decided to go all-in on her new carrier in NFTs.
In this article, we will get a closer look at one of the most promising names in the NFT
industry today- NFT QUEEN.
A strong personal brand in an industry where anonymity is the norm
Most people today can recognize some names of famous and successful NFT collections,
such as CryptoPunks, Bored Ape Yacht Club, Art Blocks Curated, etc. The majority of NFT
projects are known by the name of the collection or project itself, not so often from the
status of its creator. Anonymity is extremely common in the world of crypto, and we see
this trend in NFTs as well. Unless it’s a well-known person from the NFT community
creating or being a part of the team behind a project, most buyers have no clue who’s
behind the projects they invest in. And if the creators/NFT artists are known to the public
and to their audience, it is seldomly the artist’s persona that fuels the project recognition
on the market, usually it is the art or the project itself that is the centerpiece for its growth
and relevance.
This is where NFT QUEEN takes the scene with a bold presence and a strong focus on
branding herself in the NFT community, not only as just another artist on the market but as
the NFT QUEEN. A young and extremely confident female NFT artist who believes that her
rock star approach to NFTs combined with appealing art and a strong optimistic message
of self-empowerment will make “NFT QUEEN” one of the top names in NFTs.
It is the first time we see such strong emphasis on the personal branding from an artist,
where the artist’s name is perhaps more attention-grabbing than the actual artwork or
collections. In her own words, she likes to think of herself as “the Kylie Jenner of NFTs”, as
the comparison both mirrors her branding strategy and her huge ambitions for success in
the NFT space.
A strong advocate for NFTs and blockchain technology
In addition to becoming a successful and well-known artist within the community, one of
NFT QUEEN’s intentions is to put NFTs more in the view of the public eye. As a strong
advocate for the widespread use of blockchain technology and NFT art, in particular, the
NFT QUUEN is trying to reach the masses via social media platforms to increase
engagement and general interest in NFTs. Today only a small percentage of the population
is aware that nonfungible tokens even exist, let alone what profits they might bring, or how
they might even change the course of history.
Breaking the rules with /Ambitious first step with “Hollawood” collection
The NFT art market is in no shortage of variety when it comes to art forms and art styles,
everything from complex 3D animations to simple computer-generated pixel avatars
similar to the CryptoPunks can be found on NFT marketplaces.
The first NFT collection created by NFT QUEEN is a colorful pixel art collection named
“Hollawood”, in praise to the many Hollywood stars and pop culture celebrities of today.
Hollawood is described as “the NFT walk of fame” and can be found on OpenSea.com, the
biggest NFT marketplace at the time of writing this article.
All of the items in the Hollawood collection are created one by one by NFT QUEEN, and
there is only one item dedicated for each celebrity, just like each celebrity on the walk of
fame has one star.
Normally NFT collections today have much higher volumes, with 10k NFTs per collection
being somewhat of a standard, and 5k being at the lower end of the scale. But this
volumetric standard can not be applied to the Hollawood collection, as the total supply is
just under 100 NFTs. Neither can be said about the mint price of each NFT in the collection.
New creators usually never have a floor price above 0.1 ETH for their first collections, most
go below 0.01 ETH. The floor price for the Hollawood collection is about 100 times higher
than usual floor prices, the floor price sits at a chocking 1.1 ETH at the time of writing.
For her first NFT collection, NFT QUEEN wanted to make a statement and go in another
direction. The low quantity in the Hollawood collection represents the competitive world of
Hollywood, and is limited to the number of a few selected celebrities. The extravagant floor
price represents both the luxury and glamorous lifestyle of our mega-celebrities, as well as
a grand entrance of NFT QUEEN to the NFT community.
New promising collection around the corner
The Hollawood collection is built on the Etherium blockchain, a blockchain that has faced
some issues with complaints from users about the extreme gas fees. This is one of the
reasons why NFT QUEEN has decided to create her upcoming collection on the Polygon
blockchain to make her new collection more accessible to her audience.
There is currently very little information out on this upcoming collection. However, it has
been stated by NFT QUEEN herself on her Instagram ( @nft_queen ) that she wants to
give back to her supporters by creating a collection with higher quantity and more
accessible pricing. Future buyers have been promised special perks and exclusive NFT
offers, which is a big indication that NFT QUEEN is here for the long run and wants to build
up a solid community base for her brand. From what we know so far about NFT QUEEN and
the upcoming collection, it is safe to say that there are enormous amounts of potential in
both Hollawood and this upcoming collection.
NFT QUEEN is definitely someone to keep an eye on in this space. If you want to multiply
your investments with NFTs, anything made by the NFT QUEEN is a safe bet as this is an
artist who takes branding to new levels. This is an artist who takes her title of NFT QUEEN
seriously