Social Commerce Company, ringID has #breakthebias by creating a level playing field for Women through its Live Steaming and Ambassador Program.
Washington, 8th of March 2022
Whether deliberate or unconscious, Glass Ceiling and prejudice exist and making it difficult for women to move forward in our society. Knowing that prejudice exists isn’t enough, action is needed to level the playing field. In a time when women are fighting for equal pay, work-life balance and gender equality, influencer marketing is the most emerging industry where women dominate the scene. Simply put, in a society where women are constantly outnumbered and underpaid compared to their male counterparts, remarkably influencer marketing is one of the few billion-dollar industries in the world that is almost entirely dominated by women.
In recent years, ringID, a Community Social Network that empowers millions by building the next generation platform for Social Commerce—powered by fintech , playing a vital role creating a level playing field and providing great environments for women to find their voices. Subsequently female influencer took this opportunities and have grabbed the bull by the horn by setting free their creativity to innovate, to attract followers, to earn on their own terms and hence empowering themselves.
As an industry, influencer marketing has expanded exponentially over the past two years. In fact, the market is projected to expand to a whopping $16.4 billion industry in 2022 as the industry witnesses more growth and becomes a more effective marketplace.
All of that connects to the fact that women loves to listen other women which reflects in the consumer numbers. An overwhelming majority which about 85% of women account for all consumer purchases. In fact, studies show that up to 86% of women are more likely to buy a brand that they have never purchased when they interact with that brand via social media, according to a survey from Influence Central. About 62% of women indicate that they have made a purchase based on recommendations from influencers.
“ringID is an ecosystem that is undeniably free of stereotypes, discrimination and bias. It’s a world of its own that is diverse, impartial, and wide-ranging. It’s an ecosystem where difference is valued and celebrated.” said Ayrin Islam, Co-Founder & CEO of ringID. “Whether it’s in our home, workplace, communities, school, college or University, individually we’re all accountable for our own beliefs, view and actions every day. Thus together, we can all break the bias – not only International Women’s Day (IWD) , but beyond. If everyone does their part, collectively we can all #BreakTheBias”, she added.
Regardless of their gender, ringID Interactive Live provides the unique ability for its users to earn and spend within the network. RingID Live empowers people to share their creativity, passion and happiness in life to making world a connected place. Besides, its power to monetise makes it more interesting. RingID Live platform are being used not only for socialising and talent showcase but also for earning money and livelihood. Currently at ringID, primarily female broadcaster are earning more in their spare time than what a typical 9-5 job offers. Not only did ringID helped a lot of female influencer increase their fan base, but also got them more clients. Interestingly, the topmost broadcaster who hails from some regional district South Asia is earning between $1000 to $5000 USD per month from broadcasting and lives streaming on ringID. Due to its personal revealing nature, Live streaming puts online relationships to a deeper level which brings the audience and the influencer closer together which lead them to build a strong community. A typical live streaming involves a user showcasing talent to a digital audience which takes place in real time on a Smartphone. The live stream has indeed become a powerful tool for communication, socializing, and fun interaction, chatting, showcasing the talent and earning money. Similarly, broadcasters are also offering their professional services or simply sharing knowledge on the platform with the added advantage of earning from paid calls, gifts & more. They can basically offer their advice, tips or opinions for free or charge a subscription fee. They can even offer direct & private consultancy using the paid calls feature.
Blending entertainment through its interactive Live with instant purchasing, RingID’s Social commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value. Beside, using the combined features of ringID Live & Marketplace called “ Live Influencer/Ambassadors program” anyone without any prejudice can create their own Virtual Storefront at a zero cost .Viewers then will interact with the broadcaster through direct voice & video calls if necessary. They can simply place an order to get the chosen product during a live session. As promoters, broadcasters can offer advice on the products or otherwise promote their preferred products and get rewarded for generating sales.
About ringID
ringID is a Community Based Social Media platform created by Montreal-based Ring Inc. Operating in South Asia since 2015, the platform combines social networking, eCommerce, and financial services into a dynamic experience that includes live stream, voice and video call, chat, and social marketplace features.
www.ringid.com – Canada – Montreal
@licornegulf2022