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The Most Borrowed Books in New York Metropolis Libraries in 2024
It is likely one of the higher strangeness of New York Metropolis that it’s libraries are extra a confederation that an an built-in system, however one fascinating impact is that due to this, information is collected by borough, which exhibits how the totally different components of the town do appear to learn in another way:
Chief Librarian Brian Bannon stated he seen a variety of variations in style desire by borough whereas scanning NYPL’s record.
“The Bronx is more like thriller, memoir, historical fiction. Manhattan — literary fiction, social contemporary, relationship driven. Queens, I saw fantasy, thriller, diverse voices, and then Staten Island — thriller, family drama, comfort reads.”
The highest ebook total was Gabrielle Zevin’s Tomorrow and Tomorrow and Tomorrow, although in Queens it was The Girls and in The Bronx it was The Heaven & Earth Grocery Retailer.
Talking of Tomorrow and Tomorrow and Tomorrow, it’s getting a real-world, multi-pronged advertising marketing campaign within the UK this season, headlined by Magic Eye billboards with secret messages by way of QR codes in them. (After I was in London and round Scotland in the summertime of 2023, the ebook was featured prominently in virtually each bookstore I went in, although throughout my summer season journey this 12 months via Germany and extra Japanese Europe, I don’t recall seeing it anyplace.)
This follows a serious old-school publicity and advertising push earlier this fall for Intermezzo within the UK. We don’t appear to see these kinds of issues within the U.S., and I don’t have a selected good principle about why. Maybe the centrality of some cities within the UK to the broader nationwide consideration makes real-world promotions like this extra highly effective? This supposes that they work even over there, I suppose.
It does present, although, the rich-get-richer side of promoting books. If a ebook does nicely and has will get some consciousness, follow-on efforts are simpler to justify. Nonetheless, a marketing campaign of this complexity and scale for a ebook that’s been out greater than a 12 months is one thing of a unicorn.