The Hollywood Premiere Motel doesn’t get numerous rave evaluations — in truth, it’s among the many lowest ranked lodgings within the metropolis. However because of its mid-century Googie design, it’s the first motel to affix the L.A.’s Historic-Cultural Monument Listing.
The Metropolis Council accredited that designation on Wednesday, singling out the 1960 motel and its weathered neon signal as prime examples from the glory days of roadside structure. There was no opposition or dialogue, nor did the motel proprietor, listed as Yang Hua Xi, take a place.
“It may have a 1.7-star Tripadvisor rating, but we don’t judge our landmarks by thread count,” mentioned Councilman Hugo Soto-Martinez, whose thirteenth District consists of the motel, in an announcement.
That Tripadvisor rating ranks the motel one hundred and tenth of 118 motels in Los Angeles, and its Yelp evaluations aren’t any higher. “Felt like puking,” wrote one Yelp person in Might.
The 2-story motel, which stands at Hollywood Boulevard and Serrano Avenue, was nominated by preservationist James Dastoli.
“This, to me, is a landmark that defines the entire neighborhood of East Hollywood,” Dastoli mentioned at a metropolis Cultural Heritage Committee assembly in March.
“My initial response, looking at the nomination, was, really?” mentioned fee President Barry Milofsky. However he went on to assist the designation.
Although the motel parking zone is commonly empty, its look has attracted frequent filming within the final decade, together with TV’s “Twin Peaks,” “Fargo” and “NCIS: Los Angeles,” together with Justin Timberlake’s 2016 “Can’t Stop the Feeling” music video.
Of their report on the location, metropolis staffers discovered that the motel serves as “an excellent example of a 1960s motel that accommodated automobile tourism in Hollywood” and is “a highly intact and rare example of a 1960s motel in Hollywood.”
After the Sixties, the employees report famous that “motels began to fall out of favor as chains such Holiday Inn increasingly dominated the industry” and vacationers turned to extra compact constructing sorts with corridors indoors, not outdoors.
Soto-Martinez known as the Hollywood Premiere “a survivor — still standing after decades of change in Hollywood.”
The Hollywood Premiere was in-built 1960 with 42 items in a two-story, stucco-clad constructing, with a tall, Googie-style neon signal on a pole, parking close to the visitor rooms and a swimming pool on the nook of the lot behind breeze blocks. It as soon as had a espresso store, however that area is now idle. The architect was Joyce Miller, a girl working in a commerce then dominated by males.
With Tuesday’s vote, the motel joins a Historic-Cultural Monuments checklist that features greater than 1,300 companies, houses and panorama options. Begun in 1962, the checklist consists of acquainted icons like Union Station, the Bradbury Constructing and the Hollywood signal but additionally many much less apparent selections, together with Taix French Restaurant (in-built 1929); the Studio Metropolis web site of the Oil Can Harry’s bar (which operated from 1968 to 2021; and Leone’s Fort, a 1936 San Pedro condo constructing designed to resemble a French fort.
Designation as a metropolis Historic-Cultural Monument doesn’t mechanically defend a constructing from modifications or demolition, nor does it set off any authorities spending on preservation. However as soon as a constructing is designated a landmark, town’s Workplace of Historic Sources should evaluate allow utility earlier than any alterations are allowed. Demolition is forbidden except an environmental evaluate has been accredited.
Town’s employees report additionally cited a number of different roadside lodgings that function “exemplary and intact examples of the Mid-Century Modern architectural style,” together with the Beverly Laurel Motor Resort (1964), the Wilshire Twilighter Motor Resort (1958; now often called the Dunes Inn) and the Hollywood Downtowner Motel (1956), which is being transformed into 30 interim residences for individuals susceptible to homelessness as a part of the state’s Challenge Homekey. To this point, the Downtowner’s twinkling neon signal above Hollywood Boulevard has been preserved.
