Article by: Lindsay Ruiz
This article is aimed at entrepreneurs, leaders, founders and investors who are concerned with approaches that often lead their business towards burnout, ethical compromises, and human risks during the critical phase of scaling and hypergrowth.
After years of proving itself to the market and its customers, a company finally made it all the way to break out and grow. Reaching this decisive stage determines its long-term viability. Organizational maturity is a gift. Likely, the best time to double down in inspiration and creativity. For this, it is fundamental that leaders enact the kind of human connection and organizational identity needed to meet the demands of such times.
The Essence of Being Generative
At our core, beyond modern societal constructs, lies a fundamental drive to create, nurture, and sustain. This generativity is a defining essence of our humanity. Being generative means leveraging our innate capabilities to create and improve, pursuing knowledge, nurturing relationships, and developing systems that enhance human life.
This is what makes humans the most sophisticated technology. Unlike machines, humans can empathize, imagine, and innovate within ethical and moral frameworks.
Generativity transcends reproduction or productivity. Technology, in its broadest sense, is the application of knowledge for practical purposes. Generativity combines our cognitive abilities with ethical sensibilities, ensuring that our advancements do not come at the expense of humanity.
Integrating Generative Humanism in the Age of Hypergrowth
Transitioning from startup to scaleup is ultimately an act of human expansion. This is an invitation for leaders to pause and deeply reflect on how they can navigate this critical phase with integrity, prevent pitfalls thoughtfully, and transform their business into a force that conquer economic achievement while elevating the strengths and innovation derived from our shared humanity.
This is what I call: Generative humanism.
More than a philosophy, Generative Humanism is the foundation for adaptable, impactful, and transformative scaling. True hypergrowth is not just about expanding markets or revenue; it is about enhancing human potential and cultivating a work environment rooted in dignity, creativity, community, and ethical integrity. Generative humanism provides a blueprint to scale while insulating organizational health.
The backbone of hypergrowth is the execution of adaptable and repeatable operations that are rapid, scalable, and deeply humanistic. For example, Adrienne LaFrance, in “The Coming Humanist Renaissance” published in The Atlantic, advocates for a cultural and philosophical movement in response to the rise of artificial superintelligence. This aligns with Generative Humanism, emphasizing the need to cultivate workplaces that balance the influence of technology with humanistic values. This renaissance is not merely reactive to AI but a proactive step to ensure technological advancements are guided by ethical principles.
In their study “How Generative Mindfulness Can Contribute to Inclusive Workplaces,” Kathryn Goldman Schuyler, Lemuel Warren Watson, and Elizabeth King also highlight how mindfulness practices can enhance inclusivity and well-being in the workplace. By integrating generative mindfulness, organizations can improve cultural health, ensuring everyone feels included and valued. This aligns with Generative Humanism’s focus on nurturing human potential and adaptability.
Generative Humanism evolves with us, continually adapting to new challenges. It encourages questioning, exploring, and innovating, while prioritizing the best interests of humankind. This balance of progress and compassion differentiates it from purely functional technologies and reactive growth strategies.
Upholding Integrity, Human Dignity and Purpose Under Pressure
Growth often brings human tensions and the temptation to compromise on values. Maintaining integrity and purpose is essential. Staying true to your organization’s principles, even under high stakes, increases credibility, motivates your team and reinforces the human spirit that fuels holistic success.
What core values and ethos guide your business decisions?
How do you uphold them when faced with pressure?
These are fundamental questions leaders and investors of hypergrowth companies can ask and operationalize as their companies embark on the trajectory towards scaling up. In the rush to scale, it’s easy to become fixated on metrics and milestones. However, the role of leadership in such times for change needs to go beyond numbers. Leaders are best positioned to focus on the human stories that shape their company. These are stories of adaptability, hope, and determination that truly define the organizational identity and motivate people to work with a sense of purpose.
Scaling with Heart and Hypergrowth Health
In this age of hypergrowth, rapid change and adaptive challenges, embracing the generativity of humanism is vital in achieving and maintaining a solid market position to explore new growth opportunities and continuously adapt to market changes and its emerging shifts.
Our greatest capability is not our machines or algorithms, but our ability to think, feel, and act with purpose and inspiration. As we transition from startup to scaleup, organizational health and success will be measured in how well we enabled the organization’s human capacity as much as its economic growth.
About the author
Lindsay Ruiz, Ed.D.
LinkedIn: https://www.linkedin.com/in/lindsayruiz/
Doctor of Education, Organization Development and Change
Former Vice-President, Transformation & Change (F500 & Major Growth Brands)
Founder & CEO, human as usual | scaling generatively, advancing humankind