Comcast Corp. and NBCUniversal have secured U.S. rights to broadcast the Olympics Video games via 2036 with a $3-billion association.
The brand new deal, which kicks on this yr, solidifies Comcast’s longstanding partnership with the Worldwide Olympic Committee and offers the Philadelphia media large expanded digital rights for its broadcast and streaming platforms, together with NBC and Peacock.
With the extension introduced Thursday, NBCUniversal locked in rights to cowl the Winter Olympics in Salt Lake Metropolis in 2034 and the Summer season Video games two years later at a venue but to be decided.
The deal is vital to the IOC, as a result of the Lausanne, Switzerland-based group depends closely on income from Comcast to take care of the monetary safety it must stage the Olympics and Paralympic Video games.
Comcast wished to cement its ties to the Olympics as stay sports activities develop into more and more important to broadcasters’ survival within the streaming age. The corporate additionally was desirous to pin down expanded streaming rights for the subsequent three Olympic Video games, which have been a part of the earlier pact that was set to run out in 2032. Comcast had beforehand dedicated to pay the IOC $12 billion for that sequence of Video games.
The deal comes lower than six months after the profitable Paris Olympics.
NBCUniversal’s protection from Paris reached a median 67 million complete viewers per day throughout its broadcast, cable and streaming platforms. Followers streamed greater than 23 billion minutes of NBCUniversal’s Paris 2024 protection, led by Peacock, an enormous improve over the streaming views for the disappointing Tokyo Video games, which have been hampered by the COVID-19 pandemic.
“This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner,” IOC President Thomas Bach mentioned in a press release.
NBC has introduced 19 Olympic Video games, starting with Tokyo in 1964. It has aired the final 13 editions, greater than some other U.S. media firm.
Protecting the Olympics on NBC has lengthy been a precedence for Comcast Chairman and Chief Government Brian Roberts. Comcast additionally gives enterprise merchandise to the IOC as a part of its position as an Olympics ring-holder.
“It is our honour to continue to bring the full power of our company’s expertise in creating and distributing content that connects with Americans, as well as to begin to provide even more innovative technological support and solutions to the IOC,” Roberts mentioned within the assertion.
